{"id":6851,"date":"2025-07-18T17:20:56","date_gmt":"2025-07-18T17:20:56","guid":{"rendered":"https:\/\/katalog.penerbitseval.com\/katalog\/?post_type=product&p=6851"},"modified":"2025-09-01T04:18:59","modified_gmt":"2025-09-01T04:18:59","slug":"strategi-pertumbuhan-bisnis-umkm-peran-inovasi-dalam-personaliti-sosiologi-dan-lingkungan","status":"publish","type":"product","link":"https:\/\/katalog.penerbitseval.com\/katalog\/produk\/strategi-pertumbuhan-bisnis-umkm-peran-inovasi-dalam-personaliti-sosiologi-dan-lingkungan\/","title":{"rendered":"STRATEGI PERTUMBUHAN BISNIS UMKM: Peran Inovasi dalam Personaliti, Sosiologi, dan Lingkungan"},"content":{"rendered":"

Sinopsis:<\/strong><\/p>\n

Pertumbuhan usaha mikro, kecil, dan menengah (UMKM) di Indonesia, khususnya di Kota Mataram, tidak hanya ditentukan oleh modal dan pasar semata, tetapi juga oleh dinamika internal pelaku usaha serta lingkungan sosial dan fisik tempat mereka beroperasi. Buku ini mengkaji secara mendalam bagaimana faktor personaliti (kepribadian), sosiologi (relasi sosial), dan lingkungan<\/strong> berinteraksi dan membentuk pola inovasi yang akhirnya berdampak pada pertumbuhan bisnis.<\/p>\n

Melalui pendekatan kuantitatif dan model asosiasi yang teruji, penulis menghadirkan kerangka konseptual baru<\/strong> yang mengintegrasikan ketiga faktor utama tersebut. Inovasi ditampilkan bukan sekadar hasil kreativitas, tetapi sebagai mekanisme penghubung<\/strong> yang menjembatani pengaruh berbagai aspek personal dan eksternal terhadap performa usaha.<\/p>\n

Ditulis berdasarkan studi empiris pada UMKM di Kota Mataram, buku ini menawarkan kontribusi teoritis dan praktis<\/strong> yang penting bagi akademisi, pengambil kebijakan, pelaku UMKM, dan siapa pun yang peduli pada pengembangan wirausaha lokal di tengah tantangan globalisasi.<\/p>\n

Buku ini terdiri dari 10 bab pembahasan yang saling terhubung, antara lain:<\/p>\n

    \n
  1. Mengapa UMKM Perlu Bertumbuh?<\/li>\n
  2. Faktor Personaliti: Karakter Pelaku Usaha<\/li>\n
  3. Faktor Sosiologi: Kekuatan Relasi Sosial<\/li>\n
  4. Faktor Lingkungan: Lokasi dan Kondisi Sekitar<\/li>\n
  5. Inovasi dalam Dunia UMKM<\/li>\n
  6. Dorongan Pertumbuhan Bisnis melalui Inovasi UMKM<\/li>\n
  7. Inovasi sebagai Penghubung antara Personaliti, Sosiologi, dan Lingkungan<\/li>\n
  8. Profil Pelaku UMKM di Kota Mataram<\/li>\n
  9. Peran Pemerintah sebagai Pendamping UMKM<\/li>\n
  10. Interpretasi dan Simpulan<\/li>\n<\/ol>\n

    \u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Penulis\u00a0 \u00a0: <\/strong>\u00a0 I Made Suardana, S.E., M.M<\/p>\n

    Editor\u00a0 \u00a0 \u00a0:\u00a0 <\/strong>Ahmad Bairizki, S.E., M.M<\/p>\n

    \u00a0<\/strong>e-ISBN: <\/strong>978-634-7234-14-8 (PDF)
    \nISBN: <\/strong>978-634-7234-13-1<\/p>\n

    Jumlah Halaman: <\/strong>vi + 126 halaman<\/p>\n

    Tanggal Publikasi: <\/strong>28 Juli 2025<\/p>\n","protected":false},"featured_media":6852,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[79],"product_tag":[133,257,81,248,256],"class_list":["post-6851","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-buku-referensi-monograf","product_tag-buku-monograf","product_tag-i-made-suardana","product_tag-penerbit-seval","product_tag-seval-litrerindo-kreasi","product_tag-strategi-pertumbuhan-bisnis-umkm","post-item"],"yoast_head":"\nSTRATEGI PERTUMBUHAN BISNIS UMKM: Peran Inovasi dalam Personaliti, Sosiologi, dan Lingkungan - Katalog Buku Penerbit Seval<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/katalog.penerbitseval.com\/katalog\/produk\/strategi-pertumbuhan-bisnis-umkm-peran-inovasi-dalam-personaliti-sosiologi-dan-lingkungan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"STRATEGI PERTUMBUHAN BISNIS UMKM: Peran Inovasi dalam Personaliti, Sosiologi, dan Lingkungan - 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