{"id":6773,"date":"2025-01-30T08:55:34","date_gmt":"2025-01-30T08:55:34","guid":{"rendered":"https:\/\/katalog.penerbitseval.com\/katalog\/?post_type=product&#038;p=6773"},"modified":"2025-02-18T15:35:39","modified_gmt":"2025-02-18T15:35:39","slug":"komunikasi-korporat","status":"publish","type":"product","link":"https:\/\/katalog.penerbitseval.com\/katalog\/produk\/komunikasi-korporat\/","title":{"rendered":"KOMUNIKASI KORPORAT"},"content":{"rendered":"<p><strong>Sinopsis:<br \/>\n<\/strong><\/p>\n<p>Buku <em>Komunikasi Korporat<\/em> membahas secara komprehensif peran komunikasi dalam dunia bisnis dan organisasi. Buku ini menjelaskan bagaimana komunikasi yang efektif dapat membantu perusahaan membangun reputasi, meningkatkan keterlibatan pemangku kepentingan, serta menghadapi berbagai tantangan komunikasi di era digital. Dengan pendekatan teoretis dan praktis, buku ini memberikan pemahaman mendalam mengenai bagaimana organisasi harus mengelola pesan mereka baik secara internal maupun eksternal agar selaras dengan tujuan strategis perusahaan.<\/p>\n<p>Buku ini menguraikan konsep dasar komunikasi korporat, termasuk definisi, ruang lingkup, dan evolusi komunikasi dalam dunia bisnis. Pembahasan dimulai dari era industrialisasi hingga era digital, di mana komunikasi telah berkembang menjadi aspek krusial dalam strategi bisnis. Berbagai teori komunikasi juga diperkenalkan, seperti <em>stakeholder theory<\/em>, <em>agenda-setting theory<\/em>, dan <em>impression management theory<\/em>, yang membantu pembaca memahami bagaimana komunikasi dapat digunakan untuk membentuk citra dan reputasi perusahaan di mata publik.<\/p>\n<p>Selanjutnya, buku ini membahas elemen-elemen utama dalam komunikasi korporat, seperti komunikasi internal, hubungan media, komunikasi pemasaran, tanggung jawab sosial perusahaan (<em>Corporate Social Responsibility<\/em> atau CSR), serta manajemen krisis. Bagian lain dari buku ini menyoroti berbagai tantangan yang dihadapi organisasi dalam mengelola komunikasi mereka.<\/p>\n<p>Dengan pendekatan yang sistematis, buku ini tidak hanya memberikan wawasan teoritis tetapi juga langkah-langkah praktis dalam mengelola komunikasi korporat secara efektif. Melalui pembahasan yang mendalam dan beragam studi kasus, pembaca diajak untuk memahami bagaimana komunikasi yang baik dapat menjadi aset strategis dalam keberhasilan perusahaan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>Tim Penulis:<br \/>\n<\/strong>Syubhan Akib, Iman Murtono Soenhadji, Bulkis,<br \/>\nMuhammad Fachri Shandika Iman, Alfian Sayuti,<br \/>\nSushardi, Mu\u2019ah, Edi Paryanto.<\/p>\n<p><strong>Editor: <\/strong>Ahmad Bairizki, S.E., M.M<\/p>\n<p><strong>ISBN: <\/strong>978-623-89620-2-0<br \/>\n<strong>E-ISBN: <\/strong>&#8211;<\/p>\n<p><strong>Jumlah Halaman: <\/strong>120<\/p>\n<p><strong>Tanggal Publikasi: <\/strong>14 Februari 2025<\/p>\n","protected":false},"featured_media":6774,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[78],"product_tag":[87,164,114,81,82],"class_list":["post-6773","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-book-chapter","product_tag-book-chapter","product_tag-komunikasi-korporat","product_tag-menulis-kolaborasi","product_tag-penerbit-seval","product_tag-seval-literindo-kreasi","post-item"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.7.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KOMUNIKASI KORPORAT - Katalog Buku Penerbit Seval<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/katalog.penerbitseval.com\/katalog\/produk\/komunikasi-korporat\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KOMUNIKASI KORPORAT - Katalog Buku Penerbit Seval\" \/>\n<meta property=\"og:description\" content=\"Tim Penulis: Syubhan Akib, Iman Murtono Soenhadji, Bulkis, Muhammad Fachri Shandika Iman, Alfian Sayuti, Sushardi, Mu\u2019ah, Edi Paryanto.  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