{"id":347,"date":"2019-01-19T09:03:37","date_gmt":"2019-01-19T09:03:37","guid":{"rendered":"https:\/\/demo.webforia.id\/wp\/saudagar\/?post_type=product&p=347"},"modified":"2024-10-13T03:04:01","modified_gmt":"2024-10-13T03:04:01","slug":"manajemen-pemasaran","status":"publish","type":"product","link":"https:\/\/katalog.penerbitseval.com\/katalog\/produk\/manajemen-pemasaran\/","title":{"rendered":"MANAJEMEN PEMASARAN (Kajian Pengantar di Era Bisnis Modern)"},"content":{"rendered":"

Menjamurnya pelaku UMKM dan Perusahaan Startup semakin meningkatkan persaingan para pelaku usaha. Umumnya mereka yang baru terjun ke dunia pemasaran akan meraba-raba tentang bagaimana cara menerapkan strategi yang tepat untuk menjangkau pelanggan, menjaga loyalitas pelanggan dan bahkan melebarkan ekspansi usahanya.<\/p>\n

Berdasarkan temuan fenomena di atas, maka buku ini disusun untuk menjawab permasalahan pemasaran dengan cara menghadirkan suatu pemahaman komprehensif dasar yang tidak hanya bersifat teoritis namun juga praktis.<\/p>\n

Materi yang tersaji dalam buku ini berisikan berbagai kajian kompleksitas manajemen pemasaran yang sering ditemui oleh para pelaku usaha pada kondisi perubahan pasar terkini (bisnis di era modern).<\/p>\n

Setiap pembahasan materi di dalamnya merupakan kumpulan pemikiran luar biasa yang dituangkan oleh para ahli manajemen pemasaran yang berasal dari kalangan praktisi dan akademisi. Terdapat 16 bab, yaitu: Ruang Lingkup Pemasaran; Marketing, Sales, dan Public Relations; Informasi dan Riset Pemasaran; Strategi dan Rencana Pemasaran; Bauran Pemasaran (Marketing Mix)<\/em>; Segmentasi dan Target Pasar; Branding dan Positioning; Komunikasi Pemasaran; Saluran Pemasaran Terintegrasi; Kepuasan dan Loyalitas Pelanggan; Kemitraan (Sponsorship)<\/em>; Pengelolaan dan Evaluasi Pemasaran; UMKM dan Perusahaan Startup; E-Commerce dan Media Sosial; Etika Pemasaran; Konsep Pemasaran Global.<\/p>\n

Silahkan baca gratis di<\/strong> => Read Book<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Tim Penulis:<\/strong><\/p>\n

Erina Alimin, Eddy, Diana Afriani, Nendy Pratama Agusfianto, Yusi Faizathul Octavia, Titiek Mulyaningsih, Satriawan, Siti Yulianah M. Yusuf, Rudy Irwansyah, Agustinus Moonti, Adiek Astika Clara Sudarni, Budiani Fitria Endrawati, Suhadarliyah, Armiani, Sri Umiatun Andayani, Melkianus Albin Tabun.<\/p>\n

Editor:<\/strong><\/p>\n

Ahmad Bairizki, SE., MM<\/p>\n

ISBN: <\/strong>978-623-99311-2-4<\/p>\n

Jumlah Halaman: <\/strong>247<\/p>\n

Tanggal Publikasi: <\/strong>10 Mei 2022<\/p>\n

Free Download<\/a><\/strong><\/p>\n","protected":false},"featured_media":6564,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_cat":[78],"product_tag":[],"class_list":["post-347","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-book-chapter","post-item"],"yoast_head":"\nMANAJEMEN PEMASARAN (Kajian Pengantar di Era Bisnis Modern) - Katalog Buku Penerbit Seval<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/katalog.penerbitseval.com\/katalog\/produk\/manajemen-pemasaran\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MANAJEMEN PEMASARAN (Kajian Pengantar di Era Bisnis Modern) - Katalog Buku Penerbit Seval\" \/>\n<meta property=\"og:description\" content=\"Tim Penulis: Erina Alimin, Eddy, Diana Afriani, Nendy Pratama Agusfianto, Yusi Faizathul Octavia, Titiek Mulyaningsih, Satriawan, Siti Yulianah M. Yusuf, Rudy Irwansyah, Agustinus Moonti, Adiek Astika Clara Sudarni, Budiani Fitria Endrawati, Suhadarliyah, Armiani, Sri Umiatun Andayani, Melkianus Albin Tabun. 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